Online collection and Open Banking sectors are among the most important sectors to provide solutions for the needs of companies. Eçözüm has made an innovation with its experience of more than 20 years. This innovation was realized as a result of the devoted and long work of all teams in the company, from Product Management, Technology and Software, Corporate Communications, Marketing, Sales, Customer Relations teams, as well as Administrative Affairs, Accounting and Human Resources. The brand's name and logo, which are in the nature of identity, emerged with the productive work of the relevant teams. In addition to companies in the same sector, he focused on gathering a wide range of products in Payment Systems and Open Banking under one roof and saving time by reducing manpower in the financial branches of companies.

The corporate identity of the brand has been renewed in a way that is more modern and strengthens our identity from the past. While the Orange colored circular emblem in the new logo was renewed, the supporting color was chosen as the blue tone, which symbolizes trust and commitment. Our new logo emphasizes that we are strengthened by our deep-rooted history and the loyalty of our customers who have trusted us for 20 years.

Our slogan for the logo was created in accordance with our goal of charting the route of companies in the financial sector. Along with the identity change, product structures, sales and customer relations processes were streamlined. Our website, product channels and social media accounts have been updated. These developments were completed as a result of long shifts, brainstorming, meetings, infrastructure improvements, requests and software processes. With the new identity, we will continue to serve SMEs as well as large companies with our products. We put our Netahsilat and NetEkstre products, which are among our most preferred products, into service with special solutions for SMEs. Our work on the addition of our other products continues at full speed. “With our new corporate identity, Finrota, we aim to be the route of users in financial technology.”